NVIDIA May Raise RTX 5090 Pricing as GDDR7 Costs Climb
Quick Report
NVIDIA is reportedly preparing a price increase for the GeForce RTX 5090 and RTX 5090D V2, with add-in-board partners facing about a $300 jump per GPU kit. The move follows a sharp increase in GDDR7 costs as memory supply tightens across the channel.
NVIDIA has been absorbing the higher memory bill, but is now passing the cost on to its board partners, who are likely to push retail pricing up next. That would hit a market where RTX 5090 cards already sell far above MSRP in many stores, so any additional increase will mostly make an already expensive card even harder to buy near launch pricing.
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