Nintendo Raises Switch 2 Price by $50 as Pokopia Passes 4 Million Copies

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Nintendo will raise Switch 2 pricing in major regions while reporting over 4 million Pokopia sales in five weeks and a lower FY2027 hardware outlook.

Quick Report

Nintendo has announced a $50 Switch 2 price increase in the United States, with similar hikes in Europe and Japan, while confirming that Pokemon Pokopia crossed 4 million copies sold within five weeks of launch. The updated pricing takes effect in September 2026 for the US and EU, while Japan sees changes earlier in the cycle.

The company also lowered its FY2027 Switch 2 unit outlook versus prior FY2026 expectations, even as combined Switch family hardware sales remain substantial. The article ties the pricing move to elevated memory and component costs that have pressured hardware margins across the industry for months.

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