Micron Discontinues Crucial Brand Consumer Products to Focus on Enterprise Market

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Micron announces exit from Crucial consumer business, ending retail SSD and DRAM sales to focus on enterprise and OEM markets.

Quick Report

Micron Technology has announced it will exit the Crucial consumer business, ending retail sales of SSDs and DRAM modules. This strategic shift allows Micron to focus resources on enterprise and OEM markets where margins are typically higher.

The Crucial brand has been a popular choice for DIY PC builders and consumers seeking reliable memory and storage products. Micron's decision reflects changing market dynamics and the company's prioritization of high-margin business segments like data center memory, automotive, and industrial applications. Existing Crucial products will continue to receive support, but new consumer retail products will be phased out. This marks the end of an era for one of the most recognized consumer memory brands.

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Source(s)

  • TechPowerUp