Apple Raises iPhone Prices Globally as DRAM Costs Catch Up

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Apple's iPhone price increases are especially significant in India, Canada, the UAE, and Japan as memory costs rise.

Quick Report

Apple has raised iPhone prices across multiple markets as higher DRAM and storage costs put pressure on its margins, with some of the most noticeable increases appearing in India, Canada, the UAE, and Japan.

India has seen the sharpest impact on high-capacity models: the iPhone 18 Pro starts at ₹164,900 and the Pro Max at ₹179,900, each ₹30,000 above the comparable previous-generation 256 GB model. The India increase expands to ₹65,000 at 1 TB and ₹100,000 for the 2 TB Pro Max, while the iPhone Duo starts at ₹299,900 and reaches ₹449,900 at 2 TB.India pricing

In Canada, the iPhone 18 Pro starts at CAD 1,749 and the Pro Max at CAD 1,899, while the 2 TB tier reportedly increased by CAD 750 year over year.Apple Canada In the UAE, Apple lists the iPhone 18 Pro from AED 5,099 and the Pro Max from AED 5,499; local reports also recorded AED 200–300 increases for some iPhone 17 models before launch.Apple UAE UAE report Japan's official launch pricing starts at ¥219,800 for the iPhone 18 Pro and ¥239,800 for the Pro Max.Apple Japan

The regional differences reflect more than memory costs alone: taxes, currency movements, storage tiers, and local pricing strategies also affect the final numbers. Apple's official regional listings should therefore be used for purchase decisions, while the TechPowerUp report provides the broader explanation for the lineup-wide increases.TPU

Written using OpenAI Codex in agentic mode instructed to follow current codebase style and conventions for writing articles.

Source(s)

  • TPU
  • India pricing
  • Apple Canada
  • Apple UAE
  • UAE report
  • Apple Japan