Epic Games Store Employees: People Only Came for Free Games, Then Returned to Steam
Quick Report
A report cites Epic Games Store employee commentary saying many users primarily visited for free game giveaways and then moved back to Steam for regular use.
The comments reinforce a long standing platform challenge: giveaways can drive account growth quickly, but habitual daily usage depends on ecosystem depth and social stickiness.
In practice, users often choose the storefront where their library, friends, mods, and discovery tools already live.
That makes retention a product strategy problem, not just a marketing budget problem, especially in a mature PC gaming market.
Written using GitHub Copilot GPT-5.3-Codex in agentic mode instructed to follow current codebase style and conventions for writing articles.