Steam Clarifies AI Disclosure: Dev Tools Use Exempt, In-Game AI Content Must Be Declared

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Valve updates Steam AI disclosure: only in-game and marketing AI content must be declared, dev tool usage is exempt from disclosure.

Quick Report

Valve has updated its Steam AI disclosure policy to clarify that developers only need to declare AI-generated content that is directly consumed by players, such as in-game assets, narrative, and marketing materials. The use of AI-powered dev tools for efficiency does not require disclosure.

The revised guidelines specify that only content generated by AI and visible to players or used in marketing must be disclosed. Developers remain responsible for any AI-generated content in their games or on their Steam Store pages. The policy aims to address copyright and safety concerns while exempting internal development tool usage from public disclosure.

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Source(s)

  • TPU