WD Black Consumer Drives Rebranded as SanDisk Optimus

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Western Digital is rebranding WD Black consumer drives as SanDisk Optimus, unifying the portfolio while retaining performance tiers.

Quick Report

Western Digital is moving WD Black consumer storage lines under a new SanDisk Optimus brand, signaling a portfolio refresh that emphasizes a single, consumer-facing identity. Existing performance positioning remains intact during the transition.

Packaging and marketing will shift to SanDisk, while channel availability and specifications are expected to remain consistent in the near term. WD will provide guidance for product name mapping as the rollout progresses.

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Source(s)

  • TPU